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Using your strengths to build your career

19 March 2018

± minute read

    Using your strengths to build your career
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Author: Dr Karina de Bruin, Managing Director, JvR Academy, a division of the JvR Africa Group

It is a well-known fact to anyone in South Africa that the country is suffering from an extremely high unemployment rate. Compared to adults, the unemployment rate among the youth, irrespective of educational level, is significantly higher. Close to 30% of young persons (15-24 years) appear not to be in employment, education or training. When the age margins for the youth population are expanded to early thirties, the unemployment rate reaches levels of almost 56%. Many youngsters do not find a job because of the mismatch between their education or training and labour market needs and requirements. Adding to this bleak picture, more and more reports and articles predicting how technology is going to replace jobs, or rather replacing the people holding those jobs, are being published by credible sources. These figures are not particularly encouraging for those who are experiencing unemployment. They also don’t paint a positive picture for learners who are preparing for their final school exams prior to entering higher education institutions or the workplace.

There is hope Fortunately, the published forecasts do not only predict gloom. Sometimes reading between the lines, there is a lot of hope for the future of human work. A recent article in the Harvard Business Review highlights several human characteristics that would be extremely relevant in the future world of work. These include imagination, creativity, and strategy. Along the same lines, a recent Deloitte report mentions that the capacity for creativity and problem-solving will set one employee apart from another in future work settings. Work activities that involve these abilities are not that easy to automate and therefore the involvement of people (rather than robots) is almost guaranteed. Furthermore, a basic internet search of non-technical workplace skills and analyses of job advertisements have confirmed the importance of these and many other skills. These include among others teamwork, communication, self-management, planning and organising, initiative, critical thinking, and adaptability. These skills are often commonly referred to as 21st-century skills or employability skills. Employability skills are those skills that are necessary for finding, keeping, and being successful in a job. In times of high unemployment and work environments marked by technological takeover, employers have a larger pool of applicants to choose from and will favour those with well-rounded employability skills. Although these skills can be developed, some of these come naturally to many individuals, in which instance they can be regarded as strengths. And seeing that they are extremely relevant in the workplace, we can even call them workplace strengths. Strengths can be defined as underlying qualities that give us energy, help us grow and lead to high levels of performance. For example, if someone has a strength in terms of strategic mindedness, it is likely that he or she will be energised by focusing on the future and taking a strategic perspective on issues and challenges that he or she is confronted with. Such a person may play a valuable role in any organisation – especially in the current volatile world of work, where organisations often need to be flexible to adjust their strategy to cope effectively with the challenges.

Identifying strengths To differentiate yourself from the thousands of applicants out there in the same position as you, you need to understand what it is that makes you stand out. One way of doing this is to identify and reflect on “defining moments” in all the areas of your life – this could include school, part-time jobs, volunteer work, and previous full-time employment. Identify times when you felt energised and performed at your best – remember that we are getting energised by our strengths! Ask yourself questions such as: “what did I learn about myself and my strengths from these situations? What type of work really energises me?” Discussions with friends and colleagues, who shared these environments with you provide a good platform for identifying these underlying strengths. This strengths-based approach turns individual development upside down. Instead of focusing on weaknesses that need to be overcome, it focuses on natural talents and on finding ways to complement them with further use and development. However, this approach should not provide any excuse for not being aware of and developing other important qualities and skills. For example, if teamwork does not come naturally to you, it might be good to challenge yourself to go beyond what you regard as your natural talents. It is therefore of the greatest importance to identify opportunities where your newly acquired skills, as well as your natural employability talents can be developed to enhance your chances of getting the job you really want.

For more information, please contact us on +27(0) 11 781 3705/6/7 or send an email to

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